For this listicle that I wrote for TripZilla Magazine, I did extensive research to scour for only the most awe-inspiring sites that are unconventional. It garnered 1,100 reactions, 81 shares and 30 comments on Facebook.
This is an informative article that was written for NTUC Income's blog to promote their travel insurance. Multiple links to good sources are included to make the article more credible. Appropriate search keywords are also used to improve SEO.
This is my most successful article so far, in terms of engagement. It went viral on Facebook, garnering more than 20,000 reactions, 2,057 comments and 2,466 shares across the five times the client shared it. The tone is one that’s casual, conversational and fun.
I redesigned the referral page of a local bank's mobile application for consumers in an attempt to discover what UX is. My reimagination of the app has a more effective layout with texts that are more concise.
Chatbots are fast gaining traction, especially in the service industry. I created a chatbot resume just to dip a toe in the water. The interactive chatbot has since been taken down after the expiration of my trial period with the chatbot making platform. Here are a few snippets.
This is a first person recount of my trip to Mount Bromo, Indonesia, written for Expedia Singapore. Photographs in this piece are all taken by me with a film camera.
The link will bring you to a travel news report I wrote for TripZilla Magazine. The more serious tone of this article is significantly different from my other works. I hope it demonstrates my ability to write in varied tones of voice.
This is an apology letter to a hotel guest that I translated from Japanese to English. As apologies can be emotional and sensitive for the receiver, I was careful not to translate literally, but to rephrase and localise to ensure the letter empathises with him.
Translation is no easy task. The more I think about it, the more I realise that translation - effective translation, that is - is challenging because it demands the skills that are expected of both UX writing and copywriting. This is a personal opinion piece.